VOICES OF ITHACA

10-09-2025

Campaign for World Homeless Day 2025


In September 2025, Alkistis collaborated with Ithaca Laundry for their campaign for World Homeless Day — a project rooted in dignity, visibility, and human connection. The project centers on people who have experienced homelessness, each carrying a different story, yet sharing a common thread: resilience. As part of the campaign, she filmed & edited a series of four videos: one main film bringing together three personal stories, alongside three shorter standalone videos, each focusing on an individual journey.


Mr. Giannis, 80 years old, found himself struggling after personal loss and health challenges disrupted his life.

Georgia’s journey: as a mother, her determination to create a safe environment for her child became the driving force behind her transformation. Through Ithaca, she not only rebuilt her own life but also supported others facing similar challenges.

Giorgos experienced a sudden collapse of his life, leading him to the streets. At Ithaca, the first and most crucial step was simple: being heard. Through counseling and support, he began rebuilding his confidence and reclaiming his independence.

Rather than portraying homelessness as a single narrative, the film highlights its many faces — fear, loss, and isolation, but also strength, dignity, and the possibility of new beginnings.

This project reflects Ithaca’s mission: ensuring that no one remains invisible.

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