The Upside Down Berlin: A Creative Exploration

Client: the Upside Down Berlin

Photos: Giannis Vassaras & Alkistis Kafetzi

Camera & Edit: Alkistis Kafetzi

Gaffer: Alexandros Liossatos & Giannis Vassaras

Styling (only in 2025 shoot): Jace Gavras

Key Visual Photo & Video Production

In 2024 & 2025 I had the opportunity to collaborate, together with Giannis Vassaras with Upside Down Berlin for their 2024 and 2025 marketing campaigns, developing a full visual content package that brought their playful and immersive brand identity to life. The project included the creation of the key visual for each year’s campaign, as well as a complete production of photo and video content tailored for social media and website use. Our approach focused on translating the brand’s fun, interactive world into a cohesive visual language that feels dynamic, engaging, and instantly recognizable across all platforms. We were so happy to see the key visuals we created printed into large-format billboards and displayed at multiple locations across Berlin.

Social Media Content Production

For the social media content, we developed a versatile suite of video assets designed for high performance across all major platforms. Our team produced dynamic video content including short-form videos and reels, carefully optimized for both vertical (9:16) and horizontal (16:9) formats. From concept to post-production, we focused on creating adaptable content that works seamlessly across Instagram Reels, TikTok, YouTube, and web platforms. By combining strong visual storytelling with platform-specific editing, pacing, and framing, we delivered engaging, scroll-stopping videos that capture attention instantly while maintaining a consistent brand identity across every format and channel.

Let’s Create Impactful Visual Content Together

If you`re looking to elevate your brand through impactful visual storytelling, we offer end-to-end content production tailored to your needs. From concept development and creative direction to video production, photography, and post-production, we create high-quality content designed for today’s fast-moving digital landscape. Whether it’s key visuals, short-form videos, reels, or full campaign rollouts, we deliver assets optimized in both vertical and horizontal formats, ready to perform across all platforms. Get in touch to create bold, engaging content that connects with your audience and brings your brand to life.